By the turn of the century, the Industrial Revolution made it viable for more brides to purchase a new dress for their wedding day and white was the color of choice. The emergence of railroad travel influenced wedding gown styles, with a few having narrower skirts. These wedding dresses followed the trends and elegance of their day and then do so a hundred years later. The most prevalent wedding gown color in Europe and America continues to be white.

In the first 1900s, dress styles having a narrow waist (used having a corset) and puffed sleeves were popular. Details like frills, high collars, and long trains were also observed in this timeframe.

During the 1910s, brides began wearing looser dress styles. Dancing at weddings shot into popularity during this period, and corsets became less frequent. Dresses weren't as lavish, though they frequently featured the lace, ruffles, and high collars from the Edwardian Era.

Sophisticated flapper dresses with elements like dropped waists or fringe, shorter hemlines showing the ankles, along with a narrowing of the skirt style were common throughout the 1920s. These details translated to 1920s wedding gowns, many of which also featured tucks and deep hems.

It would be a different story throughout the depression when women were married in their Sunday best. During World War II, so many women felt it had been inappropriate to obtain married inside a lavish white dress, and chose church dresses or perhaps a good suit for their wedding attire. Wedding dress styles from the 1930s were more form-fitting and straightforward, often produced from rayon

Sophisticated flapper dresses with elements like dropped waists or fringe, shorter hemlines showing the ankles, along with a narrowing of the skirt style were common throughout the 1920s. These details translated to 1920s wedding gowns, many of which also featured tucks and deep hems.

It would be a different story throughout the depression when women were married in their Sunday best. During World War II, so many women felt it had been inappropriate to obtain married inside a lavish white dress, and chose church dresses or perhaps a good suit for their wedding attire. Wedding dress styles from the 1930s were more form-fitting and straightforward, often produced from rayon.

Coming out of the Depression Era, dresses still had practical elements that reflected wartime necessity. 1940s dresses were sometimes made from furnishing fabrics to save cash.

Brides still personalize their wedding gowns, and although white or off-white continues to be the prevalent gown color, there are other variations. Trends have included colored accents on dresses, blush color wedding gowns, and solid-color or patterned styles.