In particular, the radio station has been recognized for its coverage of sports. The station has been a staple on Spanish airwaves for more than two decades. Some of the highlights of the network's history include the UEFA Champions League, the Spanish Copa del Rey and La Liga.

Other notable sports-related features include its website radio marca and a handful of affiliated stations. However, the most noteworthy thing about the company is its unwavering commitment to providing a plethora of sports-related content. Not only does it cover a wide array of sports, but it also fosters participation from the average fan.

Aside from its website, the company has a Twitter page dedicated to fans. Likewise, it has an impressive podcasting division. According to its website, it has 1.6 million unique monthly users.

Nevertheless, one of the largest draws for the channel is its football coverage. With over 50 stations dotted around the country, the show has been able to provide comprehensive coverage of the national game. Moreover, the company has a number of unique spinoffs, such as the MARCA TV channel and the Mundo Marca e-magazine.

To top it off, the company has an extensive streaming inventory. As a result, advertisers can get the best of both worlds, with access to Spanish and French inventory in the midst of a competitive landscape.