I have discussed how to purchase ceramic tiles as well as how to identify some minor knowledge and skills in the field of ceramic tiles. Ceramic tile manufacturers and their manufacturing facilities were counted in the previous issue, and there was only one difference between ceramic tiles and other types of tile. Because of this, today's topic is the difference between ordinary brand tiles that cost hundreds of thousands of Yuan per piece and high-end brand tiles that cost hundreds of thousands or even millions of Yuan per piece.

To avoid many friends becoming overly obsessed with the brand rankings, I'll spend some time here popularizing the origins of the top ten brands, which will save you some time in the future. We would like to remind you that there is no official evaluation or division of ceramic tile brands. There are some relevant platforms that release so-called first-line, second-line, and third-line brand tiles; however, there is no official authoritative certification for these tiles. It is only intended to serve as a point of reference and should not be taken seriously. After that, I'll get back to the main point. Based on my 11 years of experience in the decoration industry, I will discuss the difference between tens of thousands and hundreds of thousands of tiles. What is the source of their high cost?

1. The disparity in quality

The most noticeable difference between brand tiles and non-brand tiles is the level of quality control. It is becoming increasingly difficult to detect tiles wholesale defects in the brand tiles, and the majority of the tiles on the market are free of obvious flaws. Furthermore, the no-name tiles are even worse. On the opposite corner, there are warped corners or trachoma (a skin condition). After a prolonged period of use, the trachoma will become stained and eventually turn black.

2. There are differences in the methods of manufacturing.

Brand ceramic tiles have a large sales volume as well as comprehensive support infrastructure. They frequently have their own production lines, if not entire manufacturing facilities. They have complete control over the technology, and they can easily maintain high standards of quality. The non-brand ceramic tile businesses are small, and they do not have any financial or technological advantages over their competitors. They typically entrust other factories with the manufacturing and distribution of OEM products, and the quality of these products is out of their control.

3. There is a technological gap between production equipment and research and development technology.

Manufacturers with strong capital and advanced production equipment imported from abroad, as well as mature management supporting measures and talent advantages, as well as RD and design advantages, are among the characteristics of brand manufacturers in general. The quality control of the tiles produced is excellent, the designs are innovative, and they are at the forefront of the fashion trend. Due to the fact that small manufacturers do not have the advantages of talent, research and development, or capital, they are lagging behind in terms of the styles and colors of ceramic tiles that are being manufactured. Another issue is that the tonnage of its press is insufficient, resulting in uneven or incomplete stressing of the extruded large tile blanks, resulting in heavy skin or cracks that are easy to crack in later use. If the tile has a heavy skin, this means that when it is pressed and formed, the air in the material is not discharged, resulting in a poor combination of materials and internal cracks that are not visible from the surface but can be detected by tapping. When the tile makes a crisp and loud sound, it indicates that the tile is of high quality and has been properly cooked. Having a dull or abnormal sound from the tile indicates that the tile has heavy skin or cracks.

5. There is a void in the brand's after-sales service.

No-name tiles do not provide excellent after-sales service, and more and more rely on merchants to handle after-sales, and there are far too many unknown variables to consider. After-sales services are provided by the manufacturer and are extensive cheap ceramic tile in the case of the brand tile sales store.

6. There is a disparity between power and influence.

Celebrities are asked to endorse a brand of ceramic tile, the company has a large advertising budget and a large market share, and the product has been tested for a period of time in the market, earning a positive reputation and exerting significant influence. Despite this, the advertising investment in non-brand ceramic tiles is small, the popularity is low, and the influence is weak; therefore, the product quality must be tested before it can be introduced into the market.

7. There is a significant operating cost gap.

In addition to bringing in their own traffic, brand tiles are also the most important investment targets for large-scale retailers such as Red Star Macalline and Easyhome. Although the venue's rent is covered, it costs one or two hundred yuan per square meter, and there are strict regulations on the area, which cannot be less than 150 square meters, the monthly rent and employee wages are in the tens of thousands of yuan range, and the venue itself is a luxury. Regular brand tiles and non-brand tiles are more commonly sold on the facades of large shopping malls and in wholesale wholesale floor tiles markets around them because the rent is relatively inexpensive and the unit price of tiles is lower.

8. Terminal sales products are distinct from one another.

The most frequently encountered brand ceramic tiles sold at the terminal are OEM or OEM products, but the quality is guaranteed; however, the manufacturing base is different, and the primary consumer market is located in the city. For non-brand ceramic tiles, it is common for them to be sold privately as well as through OEM, and there may even be three non-products that are sold as shoddy products, with a consumer market that is concentrated in towns and villages. Moreover, there are some unscrupulous merchants who alter the packaging without permission, falsely claim to sell Guangdong ceramic tiles, and deceive customers.

In a nutshell, the difference between tiles costing tens of thousands of yuan and tiles costing hundreds of thousands of yuan reflects the disparity between quality and brand influence in the final analysis. When comparing tiles that are more than ten or twenty yuan in price with brand tiles, it is unfair in and of itself, because the quality varies greatly. If the quality comparison is the same, the most intuitive conclusion is that the tiles of the brand are inexpensive, and at least half the price of the competitor's tiles.