Though we're within the thick of wedding season, odds are there's a wedding party somewhere available shopping for their dresses at this time. And with the industry being driven by an influx of Instagram-driven, Pinterest-minded millennials, brands and retailers are steadily adapting and offering more choices than ever before, be it through e-commerce or brick-and-mortar. According to Brides Fashion Market Editor Sophie Moore, the very best brands are the type who are prioritizing both avenues of retail.

The bridesmaid market is doing congrats looking for ready-to-wear and evolving this way, like the cold-shoulder silhouette, velvet, and jumpsuits as a few of her favorite bridesmaid trends this season.

And as weddings have become more personalized to every couple's tastes, same with the option for bridal parties to experiment more using their dress choices. Another theme that stacees has noticed through the years is the concept of mismatching — choosing different styles or colors but sticking with a style or color tone. "If you offer that for your girls, they're prone to find something that they like and feel at ease in," says Moore. Customization has additionally been a growing option among blush bridesmaid dresses (and wedding gowns, too). That's one other way of making them feel included and making your wedding party feel unique.